MHLS is pleased to announce that Peggy Barber will be coming to MHLS to do a workshop on simple and effective marketing techniques. Focusing on Word-of-Mouth Marketing and Tips for Promoting Online Resources this day long workshop should give you loads of simple and efficient tips to bring back to your co-workers, fellow board members and Friends to help get the word out about your library and all it has to offer.

Peggy Barber was formerly the Associate Executive Director for Communication for the American Library Association (ALA). She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known “Celebrity Read” poster series. She worked to implement the universal library logo that appears on streets and roads across the country. Her current work as a consultant is focused on marketing and communication support for libraries.

Register now for what promises to be a valuable day! Participants will learn techniques for:
· Word-of-mouth marketing
· Promoting databases
· Delivering the message

Register online through the Mid-Hudson Library System calendar. Your registration is not confirmed until payment is received.