>Date: September 9-10, 2008
Time: 10 AM – 5:00 PM on Sept 9 ; 8:30 AM – 4:30 PM on Sept 10
Place: Saratoga Springs Public Library
Cost: $250 for PLA members; $300 for ALA members; $400 for non-members
The Southern Adirondack Library System is partnering with the Public Library Association (PLA) to offer a two-day Marketing workshop at the Saratoga Springs Public Library. This in-depth, interactive program will provide public librarians with the practical skills and knowledge they need to effectively plan and implement marketing initiatives at their libraries.
Participants in this two-day Marketing workshop will learn:
The importance of marketing the public library.
How to draft an outline of a marketing plan and link the marketing plan to the library’s strategic plan.
How to develop a strategy to measure the success of the library’s marketing efforts and evaluate the impact of marketing materials and methods.
How to select library products and services that meet community and customer needs.
Complete details about the workshop and registration forms can be found here.