Date: Thursday, August 29, 2013
Time: 1:00 PM – 2:00 PM
Place: Online at http://webjunction.org/events/webjunction/Marketing_Libraries_not-for-profits_learn_from_lots-of-profits.html
You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build “ambient awareness,” establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.
Pre-register for this webinar at the link above, seats are limited.