Date: Thursday, March 31, 2016
Time: 9:30 AM – 12:30 PM
Place: Schenectady County Public Library, Central
Instructor: Polly Farrington
Cost: Free for MVLS member libraries
Most libraries create newsletters, advertise programs, and have web sites and social media accounts, but is your library using these tools most effectively to advertise your programs and reach your audiences? This workshop will cover tools such as web sites, Facebook, Twitter, Instagram, and Tumblr. Beyond covering the mechanics of these tools, Polly will discuss what sorts of content your library should consider for these various mediums, timing of posts, quantity and quality of posts, evaluating your online outreach, and how an online presence can help your library.
Part 2 of this workshop will be offered in the Saratoga area on September 28. It will cover presentations, posters, newsletters, graphics, images and live video tools. Although we welcome participation in both workshops, it is not required. Each workshop contains separate content that can stand on its own.
This event is free but seating is limited and registration is required by Tuesday, March 29th.
Students will get the most out of this workshop if they bring a laptop or tablet.
Due to a limited number of seats, if you register and are unable to attend, please contact Susan D’Entremont at firstname.lastname@example.org.