>Ya Wanna Win?: How to Plan and Execute Library Referendum Campaigns
Learn how to organize a referendum campaign including:
• Filling key positions
• Developing your message and getting it to the voters
• Answering the opposition
• Organizing phone banks and door to door canvassing
• Using IT to track your support
• Getting people out to vote.
Presenter:Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its “Get to Yes” project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.