Date: Tuesday, February 14, 2017
Time: 2:00 PM – 3:00 PM
Place: Online at https://tinyurl.com/zy73dve
Presenter: Nancy Dowd
Cost: Free
Looking for strategies to help your library get the word out? Join Nancy Dowd, co-author of Bite-Sized Marketing: Realistic Solutions for Overworked Librarians, for a session on making your library newsletter work harder for you. Using examples from successful libraries, she’ll share insights and takeaways you can use to invigorate your email newsletters.
You’ll learn:
- How email can help you leverage a successful print newsletter
- Strategies for re-engaging virtual cardholders
- Cool design ideas for eblasts and eNewsletters
- How interest groups, personas, and segments can help
- Tips and tricks for creating email
