Free Webinar – Library Promotion in the Digital Age : How to Engage Your Patrons in the Library and at Home

Date: Thursday, July 25, 2019
Time: 1:00 PM – 2:00 PM
Place: Online at https://tinyurl.com/y4gtkj6r
Presenters: Angela Hursh, Public Library of Concinnati and Hamilton County, Nicole Markisohn, Recorded Books
Cost: Free

The digital age has changed the way the public interacts with libraries. Patrons can now access a wide variety of content and services without physically visiting a library location. This means that if you’re only focusing on in-library promotion, you’re missing a key opportunity to grow and engage your patron base. According to Pew Research Center, 93% of library patrons are internet users, and 75% are smartphone users—and as the digital-native Millennial and Gen Z generations continue to represent a larger segment of the overall population, digital promotion will become increasingly important.

This webinar will cover how digital promotion can help you engage your patron base both in-library and elsewhere, reach more prospective patrons who aren’t yet using the library, and drive adoption and usage of digital content services.

In this free 60-minute webinar you will:

  • Learn about digital promotion best practices
  • See real-world examples of effective campaigns
  • Hear from Angela Hursh, library marketing expert at The Public Library of Cincinnati and Hamilton County
  • Get actionable tips that you can immediately implement in your library

Can’t make the date? No problem! Register now and you will receive an email post-event with the URL to access the on demand recording at your convenience.

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