Free Webinar Series – Crisis Communications for Nonprofits

Date: Tuesday, May 12, 2020 AND Tuesday, May 19, 2020
Time: 1:30 PM – 3:00 PM on May 12, 9:30 AM – 11:00 AM on May 19
Place: Online at https://tinyurl.com/y8p8wm4t
Presenters: Michael Meath
Cost: Free for ESLN (CDLC) members but registration REQUIRED and includes both parts

Description:

Crisis communications consultant and interim chair at the Newhouse School of Public Communications at Syracuse University Michael Meath will lead a two-part online workshop designed to provide participants with a simple formula to follow to help preerve their organization’s reputation during its most critical hours.

The world of crisis communications has changed dramatically. People no longer wait for organizations to put together lengthy responses that explain and justify their actions. At the same time, without thoughtful, careful responses a crisis can grow worse with great velocity. “Crisis Communications for Nonprofits” will give organizations an actionable plan to properly and appropriately handle the unexpected.

Learning Objectives:

1. Discuss the circumstances and situations that can create a crisis or sensitive situation;

2. Explain the techniques and processes that help mitigate crises situations, provide the proper level of engagement by the organization, and help its leadership communicate effectively at a critical time;

3. Describe organization preparedness, approach, response during a crisis, and modified behavior following crisis situations;

4. Explain the role and power of social media during a crisis; and

5. Discuss the key approaches to effectively managing the news media during sensitive situations.

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