Free Webinar – Fundraising Beyond the Book Sale

Date: Thursday, April 22, 2021
Time: 4:00 PM – 5:00 PM
Place: Online at https://tinyurl.com/twrr9x8
Presenters: Rebecca Fuss, Kathy Shay, Jenny Goodmote
Cost: Free to MVLS libraries (select CDLC as your ESLN Council when registering)

The Central New York Library Resources Library Council and the Friends of Libraries Section of the New York Library Association are happy to present this special program regarding library fundraising this Earth Day 2021!

Looking for some best practices for fundraising that can be implemented within pandemic safety guidelines?  When you cannot gather crowds at large-scale book sales, are there other creative projects and tactics your Friends and foundation can undertake?   Rebecca Fuss of the Friends & Foundation of the Rochester Public Library will discuss annual appeals, donor relations, peer-to-peer fundraising, and other community-wide donation efforts that provide a good return on the investment of your time.  Jenny Goodemote and Kathy Shay of Wood Library in Canandaigua will share the details of their “knock-out” fundraiser, Pursapalooza, a sale of purses, jewelry, artwork, and more.  Organized by a committee of trustees, this in-person annual event morphed into an online store of designer handbags in November 2020.  Until large-scale book sales can resume once more, strengthening connections with long-time supporters and adapting the library’s profitable fundraisers is the name of the (socially distant) game!

Learning Objectives

After the webinar, attendees will be able to:

  • Adapt previous fundraising techniques to better fit today’s environment.
  • Communicate with either your Friends group or Board of Trustees about the future of library fundraising.
  • Identify best practices for connecting with your community and communicating your needs to them.
  • Begin planning your own library fundraiser using one or more suggestions from our presenters.
  • Evaluate online platforms for virtual, in-person, and hybrid fundraising events.
  • Expand your ability to reframe and organize library fundraisers.

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